From clicks to conversions: our attribution framework explained

Imagine you’re planting seeds in a big garden. Some seeds sprout into flowers (sales), some don’t (scrolling past), and some take a long time to bloom (loyal customers). At Neuway, our job is to keep track of every single seed—from when it’s planted to when it grows—and figure out which gardening tricks are worth repeating. 

That’s where our attribution framework comes in. (Attribution is just a fancy word for “giving credit to the right thing that caused the sale.”) 

Here’s how we do it, step by step, with our toolbox of marketing gadgets: 

Meet Our Toolbox 

• Google Analytics 4 (GA4) — The microscope. Shows how people move around your website: what they click, what they buy. 

• Triple Whale— The money telescope. Reveals which ads and channels are truly making you profit and how valuable each customer is long-term. 

• Supermetrics— The vacuum hose. Sucks up data from everywhere (ads, sales, analytics) and drops it neatly into one bucket. 

• Mention— The gossip detector. Listens to what people are saying about your brand online—good, bad, and everything in between. 

• ChatGPT Plus— The robot helper. Reads mountains of comments and reviews and gives us a plain-English summary of what customers feel. 

What Happens When You Hire Us 

Step 1: Set the Rules of the Game 

We ask: What’s the win? More sales? More signups? More love for your brand? Then we tag every ad, video, and post with a little “name tag” (called a UTM code) so we can trace it later. 

Step 2: Plug Everything In 

• Google Analytics 4— Watching the site. 

• Triple Whale— Tracking money flow. 

• Mention— Listening for chatter. 

• Supermetrics— Building dashboards. 

Step 3: Start Planting Seeds (Content!) 

We create videos, ads, and posts, each carefully tagged, so we know which seed grows into which flower. 

Step 4: Collect Clues 

Every month we check: 

• How many people came to your site. 

• How much money each channel (Instagram, TikTok, YouTube, etc.) earned. 

• Whether your brand is gaining fans or critics. 

• What the audience is saying in comments and reviews. 

Step 5: Solve the Puzzle 

We connect the dots: maybe a funny TikTok didn’t sell anything that day but made people Google your brand a week later. Or maybe heartfelt testimonial ads bring customers who return again and again. That’s attribution magic. 

The Super-Important Things We Track 

• Revenue Efficiency (How much are we earning in relation to our spend?) 

• Lifetime Value (How much does each customer spend over months, not just one purchase?) 

• Brand Affinity (Do people actually like you?) 

• Attribution (Who deserves the credit for each sale?) 

How We Share the Results with You  

• Monthly Reports— A story-driven breakdown with clear next steps. What’s winning, what’s losing, what’s next.

• Quarterly Deep Dives— Big-picture strategy and forecasts for the executive team. 

Campaign vs. Long-Term Content: What’s Different? 

Not every project looks the same. Sometimes you want a one-and-done campaign, and sometimes you want long-term, always-on content that builds a brand universe. Here’s how we approach both: 

Single Campaign or Funnel (Short-Term Push) 

• Focus: One clear goal (launch a product, drive signups, fill an event). 

• Our Role: We obsess over conversion rates and cost per action. Every ad is tagged and tracked, and the reports zero-in on whether this funnel is delivering profitable results. 

• Attribution Approach: Faster cycles. Did ad A or ad B bring more buyers this week? We adjust quickly, like turning knobs on a stereo until the music sounds perfect. 

Long-Term Content (Always-On Strategy) 

• Focus: Building a brand people know, trust, and keep coming back to. 

• Our Role: We make content that’s designed for both organic reach (content that feels native and natural, like it belongs in a TikTok feed or YouTube subscription box) and paid promotion (ads designed to scale with media dollars). 

• Attribution Approach: Wider lens. We’re not just looking at one sale—we’re measuring lifetime value, repeat purchases, brand affinity, and audience growth over months and quarters. 

Organic Content Tiers: “Hero”, “Hub”, and “Help” 

When we’re creating long-term content, we like to mix three types—think of it like a balanced diet: 

• Hero Content— The big splash. Major campaigns, viral swings, and story-driven videos designed to grab everyone’s attention. (Example: a bold product launch video, or a “surprise-and-delight” stunt that gets press.) 

• Hub Content— The consistent heartbeat. Recurring formats that keep your audience engaged—series, interviews, themed posts that people look forward to every week or month. (Example: a founder Q&A series or influencer collaborations.) 

• Help Content— The small, practical nuggets that are home grown and grass-roots. For these pieces, we strategize for you, come up with the concepts, draft scripts for you to film on your own (say on a smart phone), we edit the videos, and finally track the results. These can be things like educational, how-to, and problem-solving content that helps your audience directly and ranks on search engines. (Example: “How to style your product three ways” or “Quick tips that save customers time.”) 

Together, these tiers make sure your brand has peaks of excitement, steady engagement, and relatable/evergreen searchability. 

Why Clients Love Both Styles 

• Campaigns deliver quick wins and measurable sales. 

• Long-term content builds loyalty, reputation, and a pipeline of future customers. 

• When you blend the two, you get both short-term revenue and long-term brand power. 

With Neuway, you don’t have to choose—we’ll tailor the approach to your goals, whether that’s making your next launch go viral or building a content galaxy that keeps attracting customers year after year. 

Our Payment Structure – We Win Only When You Win 

We back our performance with an aggressive alignment of incentives: clients pay just 50% up front, and nothing more until a campaign generates attributed revenue. This means our success—and our results—are inextricably linked. 

In Closing 

Neuway Media doesn’t do data for data’s sake. We engineer insights that lead to revenue. We refine strategies that scale performance. And we align our compensation with your success—because we believe that if you're not making money, neither are we. Want to learn more? Head to our “Get Started” page and fill out our short onboarding form!